In the United States, it is one of the most popular content categories among Instagram influencers, with 15.25 percent of influencers creating it. Music came in second, with 10.96 percent of influencers paying attention to it, followed by a family with 8.24 percent. So, what is a lifestyle influencer?
A lifestyle influencer creates and posts content relevant to their audience’s interests. These accounts are typically frequent and consistent, and they should interact with their audience in meaningful ways. Ideally, they would be willing to collaborate with brands to promote their products or services.
The lifestyle influencer content relates to their hobbies and daily activities. Their followers can expect to see their daily activities, including food, fashion, and even travel. We will discuss the comprehensive details about the lifestyle influencer in this article.
What is a Lifestyle Influencer | Types of Lifestyle Influencers
Types of lifestyle influencers depend upon the influencer’s interest and niche. These influencers help people build their brands and explore more. People are affected by lifestyle influencers, as evidenced by over 90% of worldwide users taking action after seeing a TikTok video. They are usually from these areas of life.
- Celebrity
- Lifestyle
- Fashion
- Beauty
- Sports
- Fitness
- Athletes
- Entrepreneurs
- Bloggers and vloggers
- Travel
- Parenting
- Photography
- Music
- Food
These are just the prominent ones, but there are many other aspects of life that influencers make videos and content on. Overall there are three types of influencers.
- Micro-Influencers – The starters and above 10K followers.
- Macro influencers – those whose followers are more than 100K and more.
- Mega influencers – celebrities and other megastars.
Building a Relationship with a Lifestyle Influencer
If you want to build a relationship with a lifestyle influencer, you must understand their interests and their lifestyle influencer niche. Some influencers are more than willing to create sponsored recipes, while others offer various services.
While these services might be worth considering, they may not be the best fit for your brand. It is also essential to keep in mind that some influencers may want to sell you additional services, such as social media management.
While email outreach and social media direct messages are the most common methods for reaching out to influencers, face-to-face meetings can benefit. A personal introduction is the most effective way to build a rapport with an influencer.
Follow-ups and organization are crucial. It will help you get the best results from your relationship. By interacting with an influencer on a personal level, you will be able to get their attention and gain insight.
Read also : What is a Personal Shopper
Analyze Lifestyle Influencer Bio and Make Connection
Identify an influencer by looking at the lifestyle influencer bio you want to work with and ask for a meeting. Try commenting on the influencer’s blog and start a dialogue. From there, move to social media and make an introduction.
Once you have a connection, you can offer to contribute or collaborate on a project. It’s all about building a relationship with a lifestyle influencer, so make sure to get in touch with the right person.
As you build a relationship with a lifestyle influencer, remember that they have their brand to look after. Their community expects authenticity, so don’t be afraid to take the time to meet them personally.
Work to understand their goals and support them for the long term. You might even find some influencers willing to support your brand awareness goals because they know you’re a part of their community.
Set the Goals
Getting started with an influencer campaign is not difficult, but it is crucial to understand your goals. Remember that influencers have a broad audience, and it’s essential to make sure they can reach your target market.
The relationship will be most effective if you can make the relationship work in your favor. You can send product samples, host a live event, or partner with an influencer to present your talk at an online conference.
Influencers have a wide range of audience preferences, so make sure you know what they’re looking for. If you want to build a relationship with a lifestyle influencer, you should know their audience’s needs.
This way, you can target them accordingly and ensure that you get the best return on your investment. And don’t forget to be patient. It will take time, but it’s well worth it in the long run.
Building a Budget for a Lifestyle Influencer
There are ways to avoid spending too much on a lifestyle influencer’s products without breaking your budget. One way is to unsubscribe from their emails if you see your email inbox being overrun with many ads and tempting sales. Alternatively, you can write down all of your expenses on a spreadsheet. Treat your time like money and set a budget for your social media and lifestyle influencer marketing.
Consider the Niche and Organic Traffic
Before you sign up with an influencer, consider the number of posts they have posted for other brands. They might not have a high engagement rate if they post mainly sponsored content. In contrast, they will have high engagement rates if they have a high organic following. It’s essential to keep your budget in mind to get the most bang for your buck. Be sure to research their style and aesthetic to ensure that it matches your brand’s brand.
When choosing an influencer, remember that you can pay them a small fee for posting their content, but you still need to pay them for their time. For example, you might pay influencers to post videos about your products, but you’ll have to cover the cost of shipping the items and time.
Alternatively, you can pay them to review your products in exchange for their time. The price depends on your budget, the amount of the products, and the tools you use for measuring the results. Aside from paying your influencer, it would help if you also considered hiring a photographer or photo editor. Then, think about how much extra help you need.
In some cases, you may want to use an influencer’s pictures or videos without crediting them. Using a photo editing program, for instance, will cost you a small fortune. By hiring an influencer, you can ensure that your content will be as creative as possible and reach a broad audience.
Influencer’s Engagement Rate and Your Objectives
While there are many different ways to determine a lifestyle influencer’s price, the most effective way to choose one is by checking out the influencer’s engagement rate. The higher the engagement rate, the higher the price.
The more engagement you get from your influencer, the more likely you will see success. If you can get your influencer to post about a product that you sell, this is a great way to ensure that the product is advertised and that your followers will see it.
It is crucial to understand your initial goals for your influencer marketing campaign. It is essential to set clear KPIs and metrics to monitor the effectiveness of your campaign. A $5,000 or $10,000 influencer campaign can yield impressive results depending on your business goals.
By understanding your initial goals, you can better determine how much to budget for influencer marketing. However, if your budget is too small, you can always start with smaller clients and build your team’s experience with other types of influencer marketing.
Lifestyle influencer salary
According to a 2021 research of influencers from Canada, the United Kingdom, and the United States, an Instagram influencer with fewer than 10,000 followers may earn around 195 dollars each post. An influencer with more than 90,000 followers requested $1,221 per post.
Creating Branded Content for a Lifestyle Influencer
Branded content can be a great way to raise brand awareness and increase your reach through a lifestyle influencer. Many Instagram influencers have worked hard to build their brand, but often they are unwilling to work with a brand that is too similar to their content. For example, an influencer who focuses on interior design may occasionally mention her dog, but a pet food brand would not fit her aesthetic.
Consider Your Brand’s Ethos and Values
Lifestyle influencers tend to follow trends and don’t have a clear idea of their target audience. It would be best to aim for an influencer with a loyal following in your target market. Also, consider their tone and style – does your content complement theirs? Are they comfortable communicating with brands? If not, that’s a major red flag for success.
Ensure you include image usage rights in your agreement with the lifestyle influencer. Without image rights, you won’t be able to repurpose the content. Make sure to give them clear guidelines to make your collaboration as seamless as possible. It also avoids back and forth and keeps the whole process smooth.
Reaching a Huge Authentic Audience and Increasing ROI
Lifestyle influencers offer a unique way to reach a vast audience. Their authenticity and candidness make them a trusted content source for their readers. Often, they have an extensive following that is constantly checking their accounts for new ideas and inspiration.
This content can make the most of a brand’s social media marketing strategy. There is no better way to achieve brand exposure than this. The use of influencers can significantly boost your brand’s presence in a given category. For example, a brand that makes rugs can use influencer-generated content to increase its social media following.
When working with an influencer, you can tap into their audience’s trust and engage them in creating your branded content. Because influencers have built a relationship with their followers, influencer-created branded content will resonate more with their readers than branded content created by brands alone.
The key to a successful collaboration is establishing genuine, authentic relationships with your influencer. Only then can your marketing efforts be more effective.
Final Words
As you know now, What is a lifestyle Influencer? Before pitching a lifestyle influencer, determine the goals of the campaign. What will your brand’s goals be? How will you engage with their audience? Will they be able to share your content with their audience? How will you determine which lifestyle influencers will most likely share your content? In a word, choose the suitable one for you and your brand.